HiU Model

The HiU model is based on many years of coffee producing experience. Finding quality coffee is often like playing roulette on a cupping table. Sometimes you find true specialty beans and rarely you find the true gems with extraordinary flavor profiles. HiU Coffee tries to change this process.

Our mission is to work with farmers, producers and exporters to develop coffees from the ground up. The goal is to create customized coffee lots with a score of 85 points and up. Graciano Cruz is putting his specialized coffee know how to work!

This is the process …

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Grassroots Coffee Company

The process starts at the farm and continues at the processing mill. This is where the producer creates “unique selling propositions” (usp’s). HiU coffees are created from the ground up using the skills and the resources of the farmer, who forms an intricate part of the HiU design process. In essence farmers can help us identify selling points in his own farm.

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Coffee Info and Samples Ordering

You can find any info about our current offering as well as directly order 150 g green coffee samples in our coffee e-shop. We ship worldwide using UPS or USPS services. If you cannot find a specific coffee or require more information please make sure to contact us.

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HiU Quality

HiU is founded on the following core values:

  • Create customized coffee lots by working hands-on with farmers and producers.
  • Reward quality directly to the farmer at the gate of our collaborating mills.
  • Apply unique, eco-friendly processing styles.
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Contact Us

Feel free to choose any method to contact us. You can find us on Facebook or Twitter. There is also our email address and contact form for your convenience. However, if you still prefer the good old snail mail here is our address:

HiU Coffee
Centro Comercial Villas Espanolas
Local E-1, Paseo Gral. Escalón
San Salvador, El Salvador
tel.: (503) 7737 0474
email: graciano.cruz@gmail.com

Customer Feedback

Have you tried any of our coffees? Make sure to let us know your cupping results and comments.
Customer